Designer. Strategist. Creator. Maker.
I’m Dave. I design experiences that are expressive, engaging, and human-centered.
Featured Case Studies
ESPN
Product Strategy · Content Strategy · UI Design · Interaction Design
Designing a storytelling tool that makes customizable, interactive stories.
Mobile App · UI Design · Design System · Interaction Design
Designing a new platform for connected pinball machines around the world.
Morning Consult Pro
Conversion Optimization · UI Design · User Flow
Designing a better account creation flow to increase registrations.
Visual Design
🎨
Information Architecture
🏗️
Interaction Design
✨
User Research
🧪
UI Design
📱
UX Strategy
💯
Visual Design 🎨 Information Architecture 🏗️ Interaction Design ✨ User Research 🧪 UI Design 📱 UX Strategy 💯
I’m a UX and product design generalist who specializes in managed content and product experiences.
Currently providing UX and design services to small businesses and clients. I’m open to freelance and full time positions.
Things I Do
I've led marketing site redesigns, designed features for large scale e-commerce brands, and worked on a number of mobile apps. I’ve worked as a design consultant, as a product lead in startups, and as a freelancer designer. My unique skillset allows me to own the entire design process, from managing user interviews to producing high fidelity design mocks and working with stakeholders to influence strategy.
I plan and design digital experiences that are user-friendly, business-smart, and delivered on-time. I obsess over information architecture and data models. I use research and conceptual artifacts like customer journey maps to ensure a product’s vision aligns with real user needs.
On the design side, I bring that vision to life—building wireframes, prototypes, and interfaces that feel intuitive and solve real problems. Working closely with developers, stakeholders, and other designers, I make sure every decision balances usability, functionality, and business goals.
UX Strategy
I design high-quality user interfaces that are visually engaging, functional, and built with best practices in mind. I primarily use Figma for design and prototyping, and accustomed to shipping designs to Storybook and Chromatic for component development and testing.
I focus on accessibility, responsiveness, and consistency to ensure designs look and perform flawlessly across all devices. From wireframes to high-fidelity prototypes, I bring ideas to life with attention to detail, working closely with developers and stakeholders to deliver polished, user-friendly interfaces that align with business goals.
UI & Visual Design
My journey into UX started with building a small iOS app for a foundation in DC. Now I design durable and visually compelling interfaces that can work on any device.
My approach emphasizes scalability, accessibility, and performance, ensuring that interfaces remain engaging and functional whether on a compact mobile screen, a tablet, or a large desktop display. With a deep understanding of interaction patterns, typography, and visual hierarchy, I craft designs that not only look great but also enhance the overall user experience.
Web & Mobile Design
I’m a systems thinker with a sharp eye for detail and a drive to make things better. I’ve worked within and expanded existing design systems to keep them scalable and consistent, and I’ve built new ones from the ground up to strengthen brand identity and improve the user experience.
I focus on creating flexible, reusable design patterns that work across multiple channels. I’m a sucker for writing documentation that makes it easier for my teams to design and develop with speed, clarity, and confidence.
Design Systems
I re-frame problems and uncover customer pain points and opportunities by:
conducting user and stakeholder interviews,
leading moderating and unmoderated usability testing
facilitating discovery workshops, and
creating artifacts like user flows, journey maps, and interaction models.
Discovery & Definition
Check out some of my work in the wild
-
ESPN Lineup Picker
Product Design · Design Systems · UI Design · Interaction Design
I helped ESPN launch a new publishing tool for editors to create custom stories. I led the product definition, strategy, and delivered high-fidelity UI for desktop and mobile use cases. I collaborated with engineers to define CMS architecture, data models, and theming systems.
-
National Public Media
UX & Content Strategy · Parts Kit · Usability Testing
I lead the information architecture, navigation, prototype and usability testing for NPM’s website redesign. I worked alongside a Brand Strategist who delivered the messaging strategy and supported our Visual Designer in the development of a new parts kit.
-
FiscalNote Mobile App
Digital Strategy · Native Mobile Design · Usability Testing
I worked with product designer and visual designer to lead Fiscalnote’s first native iOS and Android apps. I lead the navigation, congressional member detail screens, and the design of new swiping interactions for improving the bill review process.
-
Don't wait. Reach out.
User Research · Interaction Design · UX Strategy · Website Launch
I worked collaboratively with an Art Director and Creative Director to design a campaign site for suicide prevention for the Ad Council and Department of Veteran’s Affairs. I lead the user research, information architecture, interaction design, and user flows.
-
Massachusetts General Hospital: Advances in Motion
Navigation Design · Web & Mobile
I helped Massachusetts General Hospital improve the desktop and mobile navigation of their Advances in Motion microsite.
-
EAB
Site Analytics & Testing · UX & Content Strategy · Information Architecture · CMS Buildout
I helped a leading EdTech firm redesign its website, reintroducing its suite of solutions and making content more usable. I led project planning for user research and UX and visual design. I developed new information architecture, wireframes, and website content strategy. I also led prototyping, usability testing, data modeling, CMS documentation.
-
MW Components
Product Strategy · E-Commerce Features · Craft CMS Buildout
I lead the the information architecture, navigation, content and marketing strategy for a site-wide redesign. I worked in tandem with another Product Designer who tackled the e-commerce portion. We worked with two visual designers to create a new parts kit and full set of CMS page blocks. -
National Trust for Historic Preservation
UX Strategy · CMS Buildout · Website Launch
I helped the National Trust for Historic Preservation stand up a new microsite for the various collections that exist across their historic sites. I lead the information architecture, CMS template design and worked with a third-party developer, and extended the site’s existing design system.
They out here saying
-
"If you need a super solid product designer, look no further than Dave.
He's a deep thinker, awesome problem-solver, and all-round lovely chap (not to mention his very sharp dress sense).”
Becky R., Content Strategist
-
"I've worked with many designers and Dave is one of the best.
His work is top-notch and well-documented which makes my life easier. He actively looks for opportunities to pair with engineers and get input from his teammates.”
Adam D., Senior Software Engineer
-
“Working with Dave has been a game-changer for our team.
He uncovered internal challenges and helped us create a product and plan and to address them. Not only does he bring a sharp UX perspective but he also considers business impact and technical feasibility. He is a NY Giants fan but I try not to hold that against him. ;)”
Luke K., Creative Producer
-
“One of the most talented and thoughtful teammates.
He’s led high-profile projects, built strong client relationships, and balanced complex project constraints. Dave is an amazing teammate — always open to feedback, quick to share, and committed to making others heard."
Jackson F., UX & Design Leader
