👷♂️ Senior Product Designer at ESPN.
📍 Based in Washington, DC.
<aside> 💁♂️ About Me
</aside>
<aside> 📄 Resume
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<aside> 📈 Increasing Account Registrations for MC Pro
Designing a better account creation flow to increase registrations.
Product Strategy
UI Design
User Flow Design
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<aside> 🎓 EAB
Showcasing new products and driving brand promise to customers.
UX & Content Strategy
Information Architecture
CMS Documentation
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<aside> 🕹️ Stern Insider Connected
Designing a new platform for connected pinball machines around the world.
Product Strategy
Mobile
Interaction Design
Connected Hardware
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Product Design
Product Led Growth Strategy
B2C Subscriptions
Project: New Product Launch
Role: Product Design Lead
Responsibilities: Product design lead for the company’s first subscription-based, B2C business intelligence product for consumers and individual professionals from pre-launch to MVP. I lead user research and discovery efforts to identify user needs, validate product features, and influence roadmaps. I delivered high-fidelity designs for the product’s UI and design system in a fast-moving agile environment, working with Engineering and Analytics teammates to deliver cohesive and measured user experiences.